What makes a good flyer?

We see heaps of flyers in our business and there are some really good ones and some not so good ones.

Some pointers to make your flyers better are:

  • For informational business flyers, divide your content into sections with headings to make it pleasing to the eye
  • Always proofread your content. It’s off-putting when there are mistakes in your content. Small things like spelling and grammar mistakes could steal the attention of the reader from the information itself. So always proofread your content before submitting it to your printing service provider.
  • Keep your content brief. Write your content in a concise way. Leave only the essentials.
  • Use high resolution photos. Blurry and jagged photos can turn of the reader. Worse, readers may equate low-resolution images to unprofessional services and lack of attention to detail. Always use crisp and clear photos for your flyers.
  • Limit your font choices to two or three. Using multiple fonts often makes your design visually cluttered. Two or three typefaces are ideal when creating flyers. Additionally, choose fonts that are easy to read, even from a distance.
  • Create a catchy headline. The headline will always be the first line of text that your recipients will read. Try to make it catchy in order to hook them to read further.
  • Include your contact information. This is pretty obvious but can be easily forgotten. Always put your contact information on a flyer. The bottom part is usually the ideal place for easy access.

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